01/ Why Design?
Sense Through Making
Design is how I make sense of the world. Through
observation, participation, and reflection.
I follow an Empiricist tradition:
• Trust what is learned through experience
• Pay attention to context
• Be present with people
“Design is not speculation from a distance.
It is learned through doing, seeing, and being.”
Human-Centred and Participatory Design
are not just techniques — they are ways of being in the world
02/ New Approaches
Designing With Fika
In Sweden, I encountered Fika —
not just a coffee break, but a pause, a ritual of presence,
a way of connecting.
This spirit of Fika shapes how I design:
• Slow down — resist rushing to solutions
• Notice emergence — what happens when people come together
• Hold space — for dialogue, reflection, and learning
“Fika is a shared pause — a chance to listen, reflect,
and make meaning together.”
Like Empiricism, Fika reminds us to slow down, reflect,
and pay attention to the details that shape connection
03/ A Philosophy
Create, Fika, Iterate
My rhythm of work:
• Listen & Observe
• Make & Test
• Pause & Reflect
It’s a living process — where outcomes matter less
than the shared act of meaning-making.
Fika philosophy ↔ Agile practice
• Both value reflection and iteration
• Both create pauses to learn before moving forward
Design is never static.
It unfolds, listens, evolves —
and finds meaning in the pauses.
