Designs.

[ ARCHIVE : 2022–2025 ]
Engineering taught me how to study and build complex systems, but it also revealed a glaring blind spot: the humans expected to use them. I shifted my focus to design because I am fundamentally drawn to the ambiguity of human behavior. I don't observe people simply to optimize interfaces; I observe them because humans are the most fascinating, unpredictable variables in any system. This archive is a living document of that curiosity.
Cycle Garage

Reimagining Bicycle Parking at Uppsala Centralstation

Challenge: Confusing check-in/out system causing severe user friction.

Approach: Iterative, participatory design co-created with commuters and seniors.

Outcome: Streamlined digital and physical touchpoints for a highly intuitive service.

My Role

Medium-Fidelity Prototyping (Figma), Interviews & On-Site Observations, Kanban Management, Workshop Facilitation.

Tools

Miro, Figma, Canva.

Scenario mapping
Team Ideation
Scenario mapping
Scenario mapping with stickies

Deliverables

  • Workshop & Research Reports
  • MoSCoW Analysis
  • Task Flows & User Journeys
  • Mid-Fidelity Figma Prototype
Scenario mapping
Walkthrough for the service was created as understanding the steps needed to park the bike was one of the main pain-points
Scenario mapping
Landing Page, Walkthrough, Dashboard and Check In-Out QR Scanner (left to right)
Scenario mapping
Help Desk, Settings and User Profile (left to right)
Heinemann Dashboard

Redesigning a Smartphone Duty-Free Experience

Challenge: Reimagine duty-free shopping for post-pandemic Gen Z travelers.

Approach: Mapped mobile-first customer journeys blending physical and digital retail.

Outcome: Finalist pitch delivered at the Reply Xchange Convention in Milan.

My Role

Led UX/Market Research, Journey Mapping, Wireframing, Pitch Storyboarding.

Tools

Miro, Figma, Premiere Pro.

Scenario mapping
Mapping the current user journey to understand Highlights and Pain-Points
Pitching
Initial Sketching and Brainstorming with the team
Scenario mapping
SWOT Analysis and basic Market Research for Heinemann

Deliverables

  • High-Fidelity Figma Prototype
  • Project Report detailing the app walkthrough
  • Collating and structuring the entire research process
  • Business Pitch & Video Walkthrough 
Scenario mapping
Introducing a new brand name for the app
Scenario mapping
Dashboard displaying journey details, Profile Setup, AR-Walkthrough simulation, Dashboard Overview, About Destination (left to right)
Scenario mapping
JeKyLL Design Team along with representatives from Heinemann at Reply Challenge in Milan
Cycle Garage

Reimagining Bicycle Parking at Uppsala Centralstation

Challenge: Confusing check-in/out system causing severe user friction.

Approach: Iterative, participatory design co-created with commuters and seniors.

Outcome: Streamlined digital and physical touchpoints for a highly intuitive service.

My Role

Medium-Fidelity Prototyping (Figma), Interviews & On-Site Observations, Kanban Management, Workshop Facilitation.

Tools

Miro, Figma, Canva.

Scenario mapping
Team Ideation
Scenario mapping
Scenario mapping with stickies

Deliverables

  • Workshop & Research Reports
  • MoSCoW Analysis
  • Task Flows & User Journeys
  • Mid-Fidelity Figma Prototype
Scenario mapping
Walkthrough for the service was created as understanding the steps needed to park the bike was one of the main pain-points
Scenario mapping
Landing Page, Walkthrough, Dashboard and Check In-Out QR Scanner (left to right)
Scenario mapping
Help Desk, Settings and User Profile (left to right)
Cycle Garage

Reimagining Bicycle Parking at Uppsala Centralstation

Challenge: Confusing check-in/out system causing severe user friction.

Approach: Iterative, participatory design co-created with commuters and seniors.

Outcome: Streamlined digital and physical touchpoints for a highly intuitive service.

My Role

Medium-Fidelity Prototyping (Figma), Interviews & On-Site Observations, Kanban Management, Workshop Facilitation.

Tools

Miro, Figma, Canva.

Scenario mapping
Team Ideation
Scenario mapping
Scenario mapping with stickies

Deliverables

  • Workshop & Research Reports
  • MoSCoW Analysis
  • Task Flows & User Journeys
  • Mid-Fidelity Figma Prototype
Scenario mapping
Walkthrough for the service was created as understanding the steps needed to park the bike was one of the main pain-points
Scenario mapping
Landing Page, Walkthrough, Dashboard and Check In-Out QR Scanner (left to right)
Scenario mapping
Help Desk, Settings and User Profile (left to right)
Cycle Garage

Reimagining Bicycle Parking at Uppsala Centralstation

Challenge: Confusing check-in/out system causing severe user friction.

Approach: Iterative, participatory design co-created with commuters and seniors.

Outcome: Streamlined digital and physical touchpoints for a highly intuitive service.

My Role

Medium-Fidelity Prototyping (Figma), Interviews & On-Site Observations, Kanban Management, Workshop Facilitation.

Tools

Miro, Figma, Canva.

Scenario mapping
Team Ideation
Scenario mapping
Scenario mapping with stickies

Deliverables

  • Workshop & Research Reports
  • MoSCoW Analysis
  • Task Flows & User Journeys
  • Mid-Fidelity Figma Prototype
Scenario mapping
Walkthrough for the service was created as understanding the steps needed to park the bike was one of the main pain-points
Scenario mapping
Landing Page, Walkthrough, Dashboard and Check In-Out QR Scanner (left to right)
Scenario mapping
Help Desk, Settings and User Profile (left to right)
Cycle Garage

Reimagining Bicycle Parking at Uppsala Centralstation

Challenge: Confusing check-in/out system causing severe user friction.

Approach: Iterative, participatory design co-created with commuters and seniors.

Outcome: Streamlined digital and physical touchpoints for a highly intuitive service.

My Role

Medium-Fidelity Prototyping (Figma), Interviews & On-Site Observations, Kanban Management, Workshop Facilitation.

Tools

Miro, Figma, Canva.

Scenario mapping
Team Ideation
Scenario mapping
Scenario mapping with stickies

Deliverables

  • Workshop & Research Reports
  • MoSCoW Analysis
  • Task Flows & User Journeys
  • Mid-Fidelity Figma Prototype
Scenario mapping
Walkthrough for the service was created as understanding the steps needed to park the bike was one of the main pain-points
Scenario mapping
Landing Page, Walkthrough, Dashboard and Check In-Out QR Scanner (left to right)
Scenario mapping
Help Desk, Settings and User Profile (left to right)